The Csr Issue Of Nike - 1776 Words

The first subject to be considered is what exactly the CSR issue is and why it is significant. Nike is the largest producer and seller of sports outfit and apparel in the world. Phil Knight established the organization in 1964 by offering running shoes out of the storage compartment of his car at track and field competitions meets. The company grew radically and since then, Nike has developed and now possesses over $19.2 billion in revenue with its products sold in about 180 countries in the world. These products are sold solely through the Nike brand name to about 19,000 retail stores only in the US. Nike has approximately 33,000 employees in the world including about 5,500 employees at their global headquarters situated in Beaverton, Oregon. Majority of these products are produced in contracting factories in less developed countries such as Vietnam, Indonesia, china, Malaysia, Bangladesh and other Asian countries. With the above mentioned, there is a huge expectation from Nike in regards to their corporate responsibility but there have been many criticisms and protesters against Nike with regards to their labour noncompliance and several other CSR issues. One of the major claims of these protesters against Nike is that the organisation works virtual slave plants as a result of their use of sweatshops. The employees in these sweatshops are exposed to terrible working conditions such as low wages and forced overtime, where they are forced to work 65 hours per week andShow MoreRelatedOrganizational Culture Through Csr Initiatives Are Tentree And Nike Essay1183 Words   |  5 Pagescorporate social responsibility (CSR) initiatives can directly reflect organizational culture and the voluntary implementation of these beliefs, expectations and values. 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The employees work long hour, no health benefits and not been paid for what the work they do. For Nike, labor and human rights continue as a top priority and corporate worry. The company’s three main product